There are dual problems of in-domain protection and extra-domain protection for Chinese university name. This paper uses methods of case analysis, comparative analysis and normative analysis to get the following contents. In terms of domestic protection, there are three problems in legislation, law enforcement and justice in the protection of university name trademarks in China, which should be solved by improving the legal system of trademark protection, enriching the judicial and administrative force of trademark protection, and strengthening the self-protection ability of colleges and universities. In terms of its extraterritorial protection, Chinese universities need to improve the extra-domain protection system of trademarks by orderly promoting the registration of target countries and setting up agencies in foreign countries to deal with extraterritorial infringement.
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